Author: creativesign.marketing

December is a critical time for many businesses. It marks the end of the fourth quarter and a final opportunity to boost revenue and achieve strong sales before the end of the year. A positive holiday season can transform a good year into a great year if businesses know how to capitalize on the opportunity. It’s important for many businesses to develop a plan for their indoor signage. Signs that are strategically placed can enhance the shopping experience, guide customers through the store, and maximize impulse buys. It’s also essential to design eye-catching signs that will stand out to draw a crowd.

This article will discuss successful design elements and how to make your seasonal sign effective to maximize sales this holiday season.

What makes a successful design?

There are several key characteristics that make a successful design. The top five design elements are:

1. Capture their attention with holiday graphics – Highlighting themed imagery with family gatherings and celebration invokes nostalgia. Create a warm and inviting atmosphere by tapping into the emotions of your customers to make the holidays seem special.
2. Use Simple yet effective colors – Incorporating colors such as red, green, silver, blue, and gold evoke the season’s spirit.
3. Use Clear, easy to read text – Clarity is key when designing an effective holiday sign. Shoppers are in a hurry and they do not have time to solve complex offers. Use bold, easy to read fonts, and keep the message concise. Focus on the discount and the deal to give the customer the information they want quickly.
4. Use different shapes and sizes – Use different materials and create signs in all shapes and sizes to draw attention from all angles. Experiment with attention grabbing shapes such as arrows, stars, or spheres decorated to resemble a holiday ornament.
5. Highlight your brand – Adding your brand colors to holiday graphics is an effective method to grab attention, captivate, and help your customers remember your business.

How to make your seasonal signs effective.

Businesses can design and produce several eye-catching signs, however; the sign must be visible and placed effectively to produce a sale. When maximizing the effectiveness of your signs, remember the following:

1. Plan Ahead – The holidays occur once per year and they roll through quickly. It is in every store’s best interest to prepare early and have their signage ready for the holidays. Read more about what signage will work for your business so you will be ready for the holidays.
2. Spotlight your message with lighting – Take advantage of shorter days and early dark evenings with decorative lights. Use interior and exterior lights to brighten up your signs and grab attention. Choose your colors wisely by matching holiday colors along with the store brand.
3. Strategically place each sign – Ensure there is a direct line of sight for each sign. It is best practice to place signs at eye level to draw the attention of the customers. Place signs with the best offers in high traffic areas to pique your customers interest for both indoor and outdoor signs.
4. Lead Your Customers – Make it easier for your customers to find your store and guide them to make a purchase. Setup exterior signs such as banners, sidewalk signs, and window signs to help your customers find your location. Setup directional signs such as floor decals and interior signs to direct them around the store and guide them to the checkout.
5. Use your window space effectively – Use your windows to your advantage. Hanging window signs, decals, and perforated window signs highlighting holiday sales are excellent tools to capture the attention of passerbyers and entice them to enter your store.

Do you want to take full advantage of the holiday shopping season and grow your business? The experts here at Creative Sign Inc. can design an eye-catching sign to make you stand out from the competition. We can also help you develop a festive holiday layout for your store to increase sales. Contact us today to plan for a successful holiday season.

Owners of brick and mortar locations understand the need to strike when the iron is hot. Businesses strike with their holiday signs and banners to draw a crowd to their location. They strategically place their signs at the right place during the holiday season, when it’s hot, to maximize foot traffic and generate sales.

Why is it necessary to keep holiday signage in inventory?

The holiday season rolls through quickly at the end of the year. Stores setup signs and displays in October to promote Halloween decorations and costumes. These displays are quickly taken down in the blink of an eye the day after and new signs are set up to bring in the warmth of Thanksgiving. This signage lasts for the month of November until the day after when the festive season of Christmas arrives.

Availability is key to maximizing holiday sales

Businesses must have their signage and displays designed, produced, and ready to react quickly to the changing holidays. There are many types of displays to choose from such as floor graphics, point of purchase displays, accessories stands, window decals, and more. What are the best graphics to maximize sales during the holidays? That’s where the professionals at Creative Sign Inc. are here to help.

This article will examine your options and discuss what seasonal signage will work for your business so you will be ready for the holidays.

What are the best signs to draw attention?

Seasonal holiday signs have two goals. The first goal is to catch the eye and draw the attention of potential shoppers. This will drive foot traffic to your business. The second goal is to promote the products and generate the sale of the items you want to move. Here are a few types of signage to consider:

Banners – Large format banners are an excellent medium to capture the attention of potential customers at a great distance. Nothing pulls in a crowd to your business like a banner with full color graphics, your messaging, products, and logo.

Window Signs – These displays are one of the most effective and easiest to switch out as one season ends and another begins. The window sign can announce your upcoming Black Friday sale throughout the month of November and quickly switch out to promote your Christmas sale for the month of December in a flash. This builds up potential foot traffic for the Friday after Thanksgiving and sustains it through the Christmas season.

Window Decals – Adding window decals to any storefront is an excellent method to announce holiday sales, promotions, and increase foot traffic. Custom designs will get potential customers into the holiday spirit. Replace older window decals with new business hours to inform potential customers of expanded store hours.

Perforated Window Signs – Allows an image to be seen on one side while appearing transparent from the other side. Utilize the entire window space to promote the sale while allowing natural light to flow into the building. Let customers see outside while still promoting your business.

Sidewalk Signs – These signs are also known as A-Frames and are perfect for grabbing the attention of people who would normally pass by the business and turn them through the front door. Promote holiday sales by displaying a powerful attention-grabbing design with a display right in front of the business.

Here are a few types of indoor signage to consider:

Floor Graphics – Use the space on the floor to promote holiday sales and create awareness in new products. Decorative holiday themed floor decals can boost the holiday spirit to visiting customers. They can also direct traffic to specific areas of the business where the seasonal deals exist.

Point of Purchase Displays – Outdoor signage brings in foot traffic, however; Point of Purchase displays turn those visitors into customers. Business owners can strategically mark spots to encourage impulse buys, highlight holiday sales, and influence buying decisions. Creating a colorful Point of Purchase display to stop “just browsing” customers in their tracks.

Retractable Banners – Announce holiday sales and promotions with retractable banners. Designed for quick and easy assembly, these banners are highly convenient. They can be stored away without taking up too much overhead. When the holiday season arrives, they can be deployed immediately.

The holiday seasons come and go quickly. 

It is an opportunity for businesses to maximize sales and generate revenue for businesses that are prepared. It is a missed opportunity for businesses that are not ready. Be sure to make sure your business is positioned to maximize exposure, drive foot traffic, and internal messaging is optimized strategically to make the most out of the holidays. Contact us to create custom signage and discuss ideas about how to be prepared and get the most out of the next holiday season.