Owners of brick and mortar locations understand the need to strike when the iron is hot. Businesses strike with their holiday signs and banners to draw a crowd to their location. They strategically place their signs at the right place during the holiday season, when it’s hot, to maximize foot traffic and generate sales.
Why is it necessary to keep holiday signage in inventory?
The holiday season rolls through quickly at the end of the year. Stores setup signs and displays in October to promote Halloween decorations and costumes. These displays are quickly taken down in the blink of an eye the day after and new signs are set up to bring in the warmth of Thanksgiving. This signage lasts for the month of November until the day after when the festive season of Christmas arrives.
Availability is key to maximizing holiday sales
Businesses must have their signage and displays designed, produced, and ready to react quickly to the changing holidays. There are many types of displays to choose from such as floor graphics, point of purchase displays, accessories stands, window decals, and more. What are the best graphics to maximize sales during the holidays? That’s where the professionals at Creative Sign Inc. are here to help.
This article will examine your options and discuss what seasonal signage will work for your business so you will be ready for the holidays.
What are the best signs to draw attention?
Seasonal holiday signs have two goals. The first goal is to catch the eye and draw the attention of potential shoppers. This will drive foot traffic to your business. The second goal is to promote the products and generate the sale of the items you want to move. Here are a few types of signage to consider:
Banners – Large format banners are an excellent medium to capture the attention of potential customers at a great distance. Nothing pulls in a crowd to your business like a banner with full color graphics, your messaging, products, and logo.
Window Signs – These displays are one of the most effective and easiest to switch out as one season ends and another begins. The window sign can announce your upcoming Black Friday sale throughout the month of November and quickly switch out to promote your Christmas sale for the month of December in a flash. This builds up potential foot traffic for the Friday after Thanksgiving and sustains it through the Christmas season.
Window Decals – Adding window decals to any storefront is an excellent method to announce holiday sales, promotions, and increase foot traffic. Custom designs will get potential customers into the holiday spirit. Replace older window decals with new business hours to inform potential customers of expanded store hours.
Perforated Window Signs – Allows an image to be seen on one side while appearing transparent from the other side. Utilize the entire window space to promote the sale while allowing natural light to flow into the building. Let customers see outside while still promoting your business.
Sidewalk Signs – These signs are also known as A-Frames and are perfect for grabbing the attention of people who would normally pass by the business and turn them through the front door. Promote holiday sales by displaying a powerful attention-grabbing design with a display right in front of the business.
Here are a few types of indoor signage to consider:
Floor Graphics – Use the space on the floor to promote holiday sales and create awareness in new products. Decorative holiday themed floor decals can boost the holiday spirit to visiting customers. They can also direct traffic to specific areas of the business where the seasonal deals exist.
Point of Purchase Displays – Outdoor signage brings in foot traffic, however; Point of Purchase displays turn those visitors into customers. Business owners can strategically mark spots to encourage impulse buys, highlight holiday sales, and influence buying decisions. Creating a colorful Point of Purchase display to stop “just browsing” customers in their tracks.
Retractable Banners – Announce holiday sales and promotions with retractable banners. Designed for quick and easy assembly, these banners are highly convenient. They can be stored away without taking up too much overhead. When the holiday season arrives, they can be deployed immediately.
The holiday seasons come and go quickly.
It is an opportunity for businesses to maximize sales and generate revenue for businesses that are prepared. It is a missed opportunity for businesses that are not ready. Be sure to make sure your business is positioned to maximize exposure, drive foot traffic, and internal messaging is optimized strategically to make the most out of the holidays. Contact us to create custom signage and discuss ideas about how to be prepared and get the most out of the next holiday season.